Different Types of Marketing
According to WikiPedia there are 36 different types of marketing. These types of marketing are lsited below. Each type of marketing however shares a desired result, which is: a profitable outcome or a return on investment (R.O.I).
* Ambush marketing
* Article marketing
* Article Video marketing
* Cause marketing
* Close Range Marketing
* Cloud Marketing
* Communal marketing
* Community marketing
* Consumer generated marketing
* Cross-media marketing
* Customer advocacy
* Database marketing
* Digital marketing
* Direct marketing
* Diversity marketing
* Ethical marketing
* Evangelism marketing
* Figure of merit
* Gamification
* Global marketing
* Guerrilla marketing
* Inbound marketing
* Influencer marketing
* Internet marketing
* Loyalty marketing
* Marketing communications
* Megamarketing
* Multi-level marketing
* Nano-campaigning
* Next best action marketing
* Permission marketing
* Proximity marketing
* Reality marketing
* Relationship marketing
* Shopper marketing
• Undercover marketing
Within these types of marketing there are 3 broad methods for approaching the marketing scheme:
Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. This typically means running 1 type of advertisement.
Differentiated marketing targets the product at a specific segment of the market.
Concentrated Marketing is where the marketing message is aimed at just one small market and ignores other broader markets.
The 4 Core Marketing Media Include:
. Paper Based
. Product Based
. Verbally Communicated
. Video & Film
